This is part 3 in series for bloggers on how to use the Google Adsense. The full series is part 1, part 2, part 3, part 4, part 5, part 6, part 7 and part8.
There are many factors that impact the level of revenue generated from a blog using the Google Adsense program.Books have been written explaining expert strategies for
Adsense - However for the purpose of this series we've boiled it all down into four elements that we belive impact your Asense earning capacity the most.Speaking in general terms here is a simple eqation that illustrates how the factors each contribute to Adsense revenue.
ADSENSE REVENUE=TRAFFIC LEVELS + HIGH PAYING ADS + RELEVANT ADS + OPTIMALLY POSITIONED AND DESIGNED ADS
its not rocket science.Each of the above four elements contribute directly to the total revenue that your Adsense Ads will produce. Don't just work on one of them though because if any one is weak it will hold your potential earnings back. Lets break each factor down....
TRAFFIC LEVELS - The more people that see you Adsense ads, the more likelihood there is that someone will click on them. As i examine the statistics provided by Adsense that report my daily earnings i notice that my earnings in the past 8 months have increased considerably as my total page impressions have increased. For example earlier in the week when slashdot linked up to this post i had an influx 50,000 vistors in 24hours to my blog - it doesn't take a genius to work out what this did to my Adsense earnings that day! Work on increasing your traffic levels and you should see an increase in your Adsense Revenue.
HIGH PAYING ADS - Once again i'm stating tje obvious, but if the content you provide on your blog attracts high paying ads you're going to do significantly better. For example ithas been documented that the PVR Blog is doing pretty well when it comes to high Adsense earnings - the secret of its success is partly due to it being served with ads that are high paying. The topic of the PVR blog is, as you'd expect, PVR technology including TIVo, replay TV etc. This is cutting edge technology and therefore advertisers are willing to pay top dollar to get their products and services out there! in comparison if a person was to start a blog on 'toothpicks'i suspect the ads are not likely to pay very much.it would take very high traffic levels to earn as much from a toothpick blog as it would the PVR BLOG.
Relevent Ads - A second reason the PVR Blog is successful is that it servers relevent ads. To put it simply people looking for information on PVR technology are confronted by Adsense ads for PVR technology. I recently visited a blog that was having trouble getting relevant ads - they had a blog on tourist control cars. you can guess what their revenue was like. increase the relevancy of your ads to your content and you are one step closer to increasing your adsense revenue.
Optimally positioned and designed ads - One of the coolest things about the adsense program is that they give you freedom in choosing the position and colour scheme for your ads. just like in the wider world of advertising - positioning is a key element to an ads success. A billboard position on abusy intersection. the postion and design of your adsense ads is critical - if they are out of site they'll never clicked on.
Bringing them together - the above four elements are in many ways pretty obvious when spelt out like this - the challenge comes to improving each to optimize adsense revenue.
your revevenue will only grow as high as the weakest one of these factors on your blog. For example if you have high paying, relevant, well designed and postioned ads but no traffic, high paying relevat ads but they afe poorly designed an in a postion where they'll never be seen - you'll waste all your other hard work. its not enough to work on one element.
How do we improve each? in the next four posts we'll examine each area in turn and suggest a number of ways that you might try tweaking them to increase your revenue.
Read the full series at part 1, part 2, part 3, part 4, part 5, part 6, part 7 and part 8.
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